Marketing & Leads

Know exactly which ads turn into real revenue

Built-in call tracking with recording, transcription, and AI scoring. Full-funnel ad attribution from click to completed job. Lead management, review SmartStickers, and branded client templates — without paying for a separate CallRail or lead-tracking tool.

Call Tracking

Know exactly which ads make the phone ring

Provision tracking numbers, record and transcribe every call, route by business hours, and attribute leads to the campaigns that drove them — all built into Dispatch Scout.

Tracking numbers

Provision local tracking numbers for each marketing campaign in one click. Assign a lead source and forwarding number — every inbound call is attributed.

Recording & transcription

Record every call and automatically transcribe to searchable text. Play back recordings from the call log. Perfect for training, QA, and dispute resolution.

AI call scoring

Every transcribed call is scored on professionalism, helpfulness, and booking conversion — with coaching recommendations.

Smart call routing

Route by business hours, play custom greetings, and send to voicemail after hours. Time-of-day routing uses your existing location schedule.

Click-to-call

Technicians place outbound calls from the app using your business number as the caller ID. Calls are recorded, logged, attributed — personal numbers stay private.

Missed-call alerts

Push and email alerts when calls go unanswered. Missed calls automatically create leads so no opportunity falls through the cracks.

Ad Attribution

From click to completed job, one thread

Track every lead from first click to completed job. Dispatch Scout captures UTM parameters, Google / Facebook / Microsoft click IDs, and landing pages automatically — so you tie every dollar of revenue back to the campaign that drove it.

Full-funnel tracking

Attribution flows from lead to job to invoice. See which campaigns generate leads, which leads convert, and what revenue each campaign produces.

Automatic click-ID capture

GCLID, FBCLID, and MSCLKID captured automatically from inbound traffic. No manual tagging — connect your ad accounts and attribution just works.

Conversion events

Send conversion data back to Google Ads, Facebook, and Microsoft Ads when jobs are booked or completed. Train ad algorithms on real revenue.

Lead management

Capture every inbound call and web inquiry as a lead. Track through your funnel — new, qualified, booked, or lost — and convert to a job with one click.

UTM & campaign visibility

UTM source, medium, and campaign travel with the lead and job through their entire lifecycle — every team member sees where the customer came from.

Cost-per-lead reporting

Each lead source tracks its cost per lead. Compare spend against revenue to find your most profitable channels.

Stop guessing which ads work.

Dispatch Scout connects your ad spend to real jobs and real revenue — so you can double down on what's working and cut what isn't.

Reviews & Client Templates

Stay top-of-mind long after the job is done

SmartSticker review cards turn every completed job into a review opportunity. Branded client templates ensure every confirmation, en-route notice, and membership message reinforces your brand.

SmartSticker review cards

Hand customers a review card after every job. One scan opens a branded thank-you page with one-tap links to Google, Facebook, and Yelp. Track scans and prints.

Custom content sections

Add license info, warranty details, legal disclaimers, introductions, and conclusions to build trust and create professional client communications.

Flexible communication types

Customize templates for appointment confirmations, en-route notifications, and membership communications — each updated independently.

Brand-consistent theming

Theme each communication with your logo, colors, and style that reinforces your professional image across every touchpoint.

Branded QR codes

Printable QR stickers for equipment and review flows — no customer app required. Attributes scans and prints in activity reporting.

Two-way messaging Coming Soon

Chat with customers via SMS from Dispatch Scout while your team replies from the web app — every conversation tied to its job.

Stop paying for four separate marketing tools

Call tracking, ad attribution, lead management, reviews, and branded templates — one platform, one login.

Answers

Marketing & leads FAQ

No. Dispatch Scout includes call tracking, recording, transcription, and AI scoring — built in. One platform, one login, zero data silos.

Yes. GCLID, FBCLID, and MSCLKID are captured automatically, and UTM source/medium/campaign travel with the lead and job through the entire lifecycle.

Yes. Click-to-Call lets techs place outbound calls using your business number as the caller ID. Calls are recorded, logged, and attributed — personal numbers stay private.

Instant push and email alerts notify your team, and missed calls automatically create leads so no opportunity falls through the cracks.

Yes. Send conversion data back to Google Ads, Facebook, and Microsoft Ads when jobs are booked or completed. Train your ad algorithms on real revenue, not just form fills.